Nice Apparel

Who We Are

WE STAND FOR THE POWER OF BEING NICE.
ALL ARE INVITED TO TAKE PART.

Mr NICE is a lifestyle brand, created simply to share our love and knowledge of the plant with friends of high culture. Inspired by the true story of Howard Marks, we’re elevating the modern lifestyle experience, so that every day can be a NICE day Our first store in the heart of Soho opened its doors in May 2019. A modern shopping destination stocking high-end products, a unisex clothing collection, and carefully curated accessories from around the world.

Mr NICE apparel is designed to complement your lifestyle, helping you to look as good as you feel. Inspired by the classic streetwear aesthetic, plus some added attitude to elevate your comfortable everyday look with bold colours and fresh accents.

Our clothing line is made up of casual unisex pieces to suit anyone and everyone – you can be whoever you want to be, just be NICE.

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As Featured In

23 Noel Street, London, England, W1F 8GT

FEATURED ARTICLES

‘Next in Fashion’: Nothing changes if nothing changes

The problem I had with this dazzling spectacle of a show was the almost wilful ignorance of fashion’s undeniable negative impact on our natural environment given the severe climate crisis we are faced with.

The FDA Chief Who Started the War on Psychedelics

In April 1966, a mere three months into his position as Commissioner of the Food & Drug Administration (FDA), James Goddard began his assault on lysergic acid diethylamide (LSD).

Music To Get Stoned To : Graham Erickson

Last week on Soho Radio we were joined by Graham Erickson who treated us to some supremely weird, wonderful and rare tunes.