Born in a small village in Wales, UK, Howard Marks became one of the world’s favourite cannabis barons. An Oxford University Nuclear Physics and Philosophy of Science graduate, he travelled the world as an international man of mystery, using over thirty different aliases an identities. NICE by name and NICE by nature, Howard preached non-violence and became a counter-culture hero and cannabis activist. Over the course of his colourful life, Howard was famously acquitted of the largest importation of cannabis into the UK, having audaciously blamed the CIA, MI6 and the Mexican Secret Services for his actions. Seven years later he was arrested by the DEA, for smuggling cannabis around the world, and sentenced to twenty five years in one of America’s toughest penitentiaries. He served seven years and kept busy by teaching inmates English and philosophy, helping them with their legal cases, contributing to international debates on cannabis laws, and practising yoga daily. Once released, he wrote his best-selling autobiography, MR NICE, now translated into ten languages. He followed it with another bestseller, Dope Stories, and dedicated much of the rest of his life to entertaining his fans and to the legalisation of cannabis.

In 2017, The Howard Marks Foundation agreed terms with Equinox International, to develop a “Mr Nice” brand, that celebrates Howard Marks's life and acts as a British champion in the emerging global cannabis industry.

Mr NICE provides globally sourced strains of strictly the highest quality legal cannabis products, as a result of extensive and ongoing research in partnership with Equinox, including a range of premium CBD oils and flowers, all of which are organically and sustainably farmed, high in bioavailability and free from artificial additives.

Equinox is a Land to Brand international cannabis company investing in the development of licensed cannabis facilities around the world and is nurturing partnerships with leading academic and research institutions. By combining extensive knowledge of the cannabis industry with scientific expertise and diverse business experience, Equinox aims to become a leading global cannabis supplier and a mark of quality around the world.


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